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design projects are the stories we create. Each of our project is based on a story, and is a story that we write together. It will make you smile, want to dance, and hopefully inspire you. Click to view the latest projects.

“How would Bugatti continue to grow its Brand in the post-ICE-era and the post-pandemic world?"

Bugatti Le Souffle is an independent design study that was born out of these two questions. An electric Bugatti in the post-pandemic world. Where 0-60 in 3 seconds is no longer a matter of rarity and electric powertrains are all-across-the-board similarly capable, how would an electric Bugatti give its privileged owners an unparalleled experience? Would there be a new way to communicate the uncompromised ingenuity of the brand? Sat in a room while the world was locked down under the behemoth of the pandemic that hit us all in early 2020, I began to wonder.

Bugatti

Le Souffle

* This project was an independent case study. There was no collaboration between Move Lab and Bugatti Automobiles S.A.S. 

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"As they notice the dark sky starting to blush, they realise they have been there for hours. Watching the sun slowly emerge above the horizon, they notice the gentle morning breeze filling up their lungs. “What a year it’s been!” 

The rear area where the mighty W16 used to sit now packs dual-function air purifiers and the owners’ luggage for their grand touring experience. The second surprise of the car hides underneath it – a viewing lounge with a wine bar. The rear skin slides forward to become a canopy to cover them, it provides the perfect place to talk through the night, under the starry Cornish sky with endless ocean rolled out in front of the couple. Vintage style radiators – rustic British kitchen reference and mood lighting compliment the view with a sliding snack-counter that hides away for the couple to sit closer in the chill of the night.